Helping drivers reduce their carbon footprints
February 26th, 2008
Some of you may have noticed that a few months ago we enhanced our travel directions service to offer users information about the carbon footprint of journeys, as well as the ability to offset those journeys.
The service is provided through a partnership with Carbon Clear, a leading carbon management company that helps businesses and consumers manage their greenhouse gas emissions.
To use the carbon calculator, Multimap users click the “get directions” link on www.multimap.com, enter their journeys’ start and end points, click “find”, and are presented with step-by-step directions and route maps. The directions results now include information on the carbon footprint of the journey. A pull-down menu allows users to choose the correct engine size of their cars, and to compare the carbon footprint of the journey if they were to go by bus or train instead of driving. Users clicking on the “more info” link will find details of how the carbon footprint is calculated, and can visit the Carbon Clear website to take action to offset their journeys.
The story of how the carbon calculator came to be on the Multimap site is an interesting one, which provides a bit of insight into how we innovate, and how new services don’t always turn out as you expect….